In July 1976, the Nepal Contraceptive Retail Sales (CRS) Project was founded. The Ministry of Finance legally recognized its position in 1978. USAID offered financial assistance through Westinghouse Electric Inc. in the United States.
Princess Prekshya inaugurated the social marketing of Dhaal, Nepal's first male contraceptive, in May 1978. These condoms were offered in 55 Kathmandu locations and produced big sales right away. In 1980, the initiative installed Nepal's first condom vending machine in Kathmandu.CRS was established as a non-profit corporation in January 1983, on the advice of the National Commission on Population, with the Ministry of Health serving as the implementing agency. The CRS/MCH initiative was transformed into a private independent "social marketing" firm incorporated under the firm Act 2053.